Abstract
Before a higher education institution can develop international impact and reputation, it must first have developed its regional impact and reputation. Universities can contribute to the creation of wealth in given regions in a number of ways, not the least of which is technology transfer, the creation of firms and other spin‐off activities, and the furtherance of the their reputations for excellence. Staff and students spend a good deal of money in such regions, thus increasing regional wealth, and if given institutions pursue entrepreneurial policies in regard to the course programmes that they offer, their graduates will not only find nearby employment but will create employment for others. The “Innova” Project of the Polytechnic University of Catalonia is an illustration of how a major regional university is attempting to apply new teaching models to enhance entrepreneurial culture in the Barcelona area of Spain and thereby to increase regional human capital.
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