The Resource and Leagile Strategy Model for Apparel Export Enterprises

Abstract

Apparel export enterprises are organizations that are part of the global supply chain. Covid-19, a global pandemic, has emerged as a supply chain disruption since March 2020. The situation is uncertain, and export enterprises at upstream need clear visibility to manage business activities at their end. Due to Covid-19, all global chain stakeholders are at risk, but the apparel chain upstream is more vulnerable than in developing and underdeveloped countries. The situation is exacerbating sustainability and causing labor jobs, excess inventory, production waste, and irresponsible raw material consumption. The paper aims to propose a model based on resource capabilities and a supply chain strategy for exporting enterprises. The model presented in the research is the 'Resource & Leagile Strategy' (RLS) model. The study uses the resource-based view (RBV) to specify resources and leagile strategy to manage the uncertainties created due to Covid-19.