Abstract
The rapid development of the virtual streamer industry in China in recent years has caused extensive discussions in Chinese Mainstream media. As a corporate virtual streamer group jointly launched by two entertainment giants called ByteDance and YH ENTERTAINMENT, A-SOUL has received widespread concern from many fields in Chinese society. This paper starts from the perspective of Social Identity theory and analyzes the frequent words on the bullet-screen sent by A-SOUL fans in live-streamings as well as the popular comments of A-SOUL related videos, which in order to explore the role of the emerging online language abstract words and the abstract culture behind them in the fan culture of Chinese virtual steamer. The study found that A-SOULs fans has used abstract words to increase exposure for the virtual streamer group, to vent their emotions and to satisfy their own sense of in-group identity. Abstract culture plays an important role in the cultural composition of virtual streamer fans, which has practical significance for the study of Chinese Internet subcultures and emerging online language trends.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
