The Research on the Marketing Strategies and Influence of the WeChat Mini Program Game Taking the Game Sheep a Sheep for Example

Abstract

With the popularity of the WeChat mini program game Sheep a Sheep, the successful marketing strategies behind it have brought reference to the game development industry, but at the same time, Internet addiction has also brought a significant negative impact on people's daily life, for example, people often immerse themselves in the Internet and thus affect their own lives, such as vision loss and other consequences. Therefore, through the literature reading, this paper aims to discuss and analyze the marketing strategies and replicability of the game, and finally discuss the methods to prevent Internet addiction. This paper concludes that game developers can create complaining points to capture people's psychology and strengthen the sense of game experience to expand the potential user base, and finally select the right communication platform to maximize the communication benefit. To prevent Internet addiction, people can start from four aspects: psychological cognition, individual behavior, game development company, and social sector.