The Research on the International Communication of Chinese Traditional Culture under the Digitalization of Media: The Case of "Li Ziqi"

Abstract

China is an ancient civilization with 5,000 years of history, and through long periods of ethnic migration and integration, a unique Chinese culture has emerged. With the economic, political and cultural rise of modern China, it is imperative to spread Chinese culture to the world to shape a new image of China. Thinking about the international impact of traditional Chinese culture based on the perspective of cultural communication, digital media should be used as the fundamental support for cultural communication, as the overlap between different cultural subjects can lead to contradictions and conflicts due to the desire of the subject's position in the Other, which is a difficult problem for cultural communication, but it also provides an opportunity to This is a challenge for cultural communication, but it also provides an opportunity to find a balance and a seam between cultures.