The Research on the Influence of the Younger Age Trend of Chinese Media Bloggers on Public Opinion -- Case Study of Douyin and Bilibili

Abstract

In recent years, Douyin and other social media platforms continue to develop, and short video has become a way of entertainment for the masses. Many underage bloggers are growing among the massive users of short video content production. Based on this phenomenon, this paper explores the influence of underage social media bloggers on public opinion, fills the gap in current research, and leads minors to use social media platforms reasonably. In this paper, 20 short videos and 200 comments from 4 video makers (2 of them are juveniles and others are adults) have been selected, analyzed, and compared. These videos have similar popularity and content. According to data, underage bloggers received more positive comments than adults and got most of the comments on age. The results show that teenagers are using social media and short videos to empower themselves and create a new image of Generation Z in public opinion. They also help to spread knowledge across different circles, creating new topics of public agenda and culture. However, people should also pay attention to possible negative impacts on minors' values, ordinary life, and psychological health when they face temptation and malice on the Internet. The government, social media platforms, schools, parents, and minors themselves should make a concerted effort to prevent and deal with these risks and offer teenagers safe cyberspace to show themselves and make progress.