Abstract
The aim of this study was to understand the influence of youths on sports attitudes and sports behaviors after watching sports internet celebrity's on-line videos or articles. In this study, a network of questionnaires was used to survey 400 15-24 year-olds and a total of 360 valid questionnaires were collected. The results of this study found that: First, 78.6% of young people will actually participate in sports after viewing sports internet celebrity related videos or articles. Second, there is no significant difference in sports attitudes among adolescents of different genders; there are significant differences in sports behaviors, and men are higher than women. Third, the cognitive structure of sports attitudes has a positive effect on sports behavior. The sports internet celebrity has positively affected the youth's sports attitude and sports behavior, the government or related organizations can use the sports internet celebrity to increase young people's awareness of sports, then to promoting young people to participate in sports and achieve regular exercise.
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