Abstract
With the continuous development of KPOP culture, the influence of fans has gradually been valued by everyone. Since many KPOP fans are students or young people, the change in the values of fans and the public due to KPOP culture has become one of the hot topics in today's society. This paper takes KPOP culture and its influence on fans as the research object, examines the reasons and ways that the public include fans are affected under the influence of KPOP culture, and why KPOP culture is so successful. At the end of the article, it proposes how to correctly guide fans' values, and through the research, the result finds that KPOP culture has a positive impact on fans, which has increased one's interests and hobbies, made many new friends, and diversified the public's aesthetic. The negative effect is that some fans are addicted to chasing stars and ignore their real life. The international success of KPOP culture is due to the following reasons: first, the government's support; Second, the unique characteristics of KPOP culture; Three, KPOP music is different. The revelation that the development of KPOP culture brings to the world is that it can promote its own local culture in multiple ways. The measures to influence fans' correct star-chasing are as follows: first, take a correct view of fan culture; Second, guide fans through the Internet. Through the research, the author hopes to make relevant contributions to future scholars.
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