The Research on the Female Identity Construction under the Influence of Y2K Culture

Abstract

In recent years, with the deep influence brought by the Internet application and the COVID-19 epidemic, Y2K style fashion which started in the millennium has come back again, thus forming the Y2K subculture. This culture has a profound meaning and a unique form of expression. In the Y2K fashion trend, women are playing a dominate role. Women's dress spans the dress itself, but also involves politics, culture, gender and other different fields. By studying the influence of Y2K culture on female, people can explore the ideas and changes related to female individual and group identity. Based on this, the author takes the Y2K style represented by Y2K clothing as the foothold, takes the identity as the basis of analysis, and at the same time takes the specific social, cultural and other comprehensive factors into the research perspective, puts the Y2K style under a broader social phenomenon and motivation, and explores the influence of Y2K culture on female identity. The author uses literature reading and in-depth interviews to explore the construction of female identity and the display of female consciousness under the influence of this subculture. Research shows that in terms of women's personal identity, it is mainly manifested in the display of personal aesthetics, pursuit of independence and self-consciousness. In terms of group identity, Y2K culture can highlight female self-choice consciousness, gather their solidarity and express their expectations for a better future.