The Research on the Communication Strategy of Food Short Video in the Vision of Communication Psychology

Abstract

With the development of new media application technology, the relationship between short video and communication psychology also has a certain influence on communication strategy. The existing short videos have problems such as poor continuity of work series and short life cycle of videos. To optimize the existing communication strategies of food short videos and put forward insights for the user psychology research of food short videos, this paper analyzes the user preference communication strategies from the perspective of food short videos and the perspective of communication psychology. This paper adopts the questionnaire survey method and the in-depth interview method. To the research results, the viewing motivation of food short video users is mainly leisure entertainment and relaxation, and the content preferences include funny light comedy and pastoral style, etc. Users attach attention to the clicks of videos and hold a high desire for interaction. The "explosive point" characteristics of food short videos are close to life and full of new ideas. The optimized communication strategy should grasp users’ preferences and improve the interaction frequency, to obtain a more significant communication effect.