The Research on the Communication Characteristics and Strategies of Dialect Short Videos from the Perspective of New Media

Abstract

Increasingly, people put much time into their phones and laptops for works and joy since the Internet has developed in a rapid speed in the recent years. It is particularly evident that this trend towards entertainment and work change the dissemination of Chinese culture especially the Chinese dialects. However, at the same time, it leads to some negative influence on the promotions of dialect short videos, such as less people now are willing to watch this kind of videos. Due to that reason, dialects from some areas have been forgotten and a plenty of people will not use their dialects during the daily communication with others. The lack of national policies can also be one of the reasons why people pay less attention to the Chinese dialects. Nevertheless, the causes and effects of dialects low use rate are relatively complex. Therefore, this paper aims to discuss and analyze the causes, potential risks and countermeasures of the limitation of dialect short videos dissemination. This research aims to clarify the factors and consequences of the problems of dialect short videos through using the research reviewing measures, and finds that the government, media network platform, video creators and local residents all need to stand out and find the efficient solutions to help the dissemination of dialect short videos.