The Research on the Application of Metaverse in the Cultural and Tourism Industry

Abstract

This research discusses the concept and characteristics of the Metaverse and the features and development of the cultural tourism industry. The Metaverse, originating from science fiction literature, is a virtual reality (VR) or augmented reality (AR) world that goes beyond the physical universe, created by technologies such as cloud computing, blockchain, big data, and the Internet of Things. The Metaverse features self-configuration, immersive experiences, and a blend of virtual and real-world elements. Meanwhile, the cultural tourism industry is the third industry developed based on cultural and ideological concepts, emphasizing the integration of culture and tourism. With the support of national policies, the industry is continuously expanding, with new cultural products and themes emerging. However, current cultural tourism develops towards homogenization and still relies on 2D methods such as videos and audio, the use of technology in the industry mainly focuses on digitization and convenience. The potential use of the Metaverse in the cultural tourism industry can enhance the immersive experiences for users and create interactive environments to bring great development impetus to the cultural tourism industry, which is also a practical way for the Metaverse technology.