Abstract
In the context of economic globalization, the environment of distribution industry has changed in essence. The rapid development of e-commerce based on Internet information technology has changed and even subverted the production and sales model of products. Personalized and diversified consumption characteristics have become the new common things. Based on the consumer demand, this paper studied SPA distribution channels and constructed a unique supply chain. On the basis of summarizing previous studies, this research used analytic hierarchy process to confirm the weights and used the empirical study to prove practicality of the index system and model.
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