Abstract
This paper is based on the theories of consumer market segmentation. With the use of Cluster Analysis and regarding the characters of media market, the article also analyzes the Index System of Audience Structure. With the help of SPSS statistical analysis software, we will set a new analysis system about media audience structure, which has multiple indicators. In addition, there is one specific case about classification and structure of the television audience.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
