Abstract
With the further development of the Internet marketing in many segments of society, its performance evaluation has also become an important topic in the field of business and academia. In this paper, a performance evaluation index system of commercial banks containing four dimensions was established, including the website performance, the bank performance, the customer relationship performance and the social impact performance. Meanwhile, the system was evaluated by the comprehensive use of the Improved Hierarchy Analysis Method and Fuzzy Comprehensive Evaluation Method. Index Terms - Commercial Banks, Internet Marketing, Improved Hierarchy Analysis, Fuzzy Comprehensive Evaluation
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