Abstract
Microblogging, as a typical representative of social networking applications, its advantages in interpersonal communication and information dissemination are very obvious. At present, micro-blog has become an important enterprise information dissemination channels and customer management tools. In this paper, based on the construction of enterprise microblogging knowledge network, combined with social network analysis, the author puts forward a set of micro-blog enterprises in-depth analysis of practical methods. It has a certain reference value for the further development of the value of enterprise microblogging data.
Highlights
Microblogging has become an important platform for public opinion, media communication, corporate brand and product promotion because of the nature of sharing, interaction and openness
In this paper, based on the construction of enterprise microblogging knowledge network, combined with social network analysis, the author puts forward a set of micro-blog enterprises in-depth analysis of practical methods
In order to effectively mine the information in enterprise microblogging and give full play to the commercial value of enterprise microblogging, this paper presents a set of enterprise micro-blog analysis method based on knowledge network
Summary
Microblogging has become an important platform for public opinion, media communication, corporate brand and product promotion because of the nature of sharing, interaction and openness. Enterprise microblogging is a kind of accounts that enterprise open in the microblogging platform [1] [2]. As an independent communication media on social media, because of its important commercial value, enterprise micro-blog has become an important network marketing means. In order to effectively mine the information in enterprise microblogging and give full play to the commercial value of enterprise microblogging, this paper presents a set of enterprise micro-blog analysis method based on knowledge network. We briefly review the current research situation, construct the enterprise micro-blogging knowledge network model in chapter three, propose the enterprise micro-blog analysis method based on knowledge network. Liu 128 in chapter four, and in chapter 5, the feasibility of the model is verified by taking Club of Huawei as an example
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