Abstract
Amazon Germany has formulated a series of marketing strategies based on the shopping habits of German consumers and it has achieved success. This article summarizes the current marketing strategies of Amazon in Germany, and explores the key factors for the success of this marketing strategy. By comparing with other e-commerce platforms, this article critically analyzes the innovation and deficiency of Amazon in Germany.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
