The research of opportunity recognition strategy under different types of entrepreneurial environment — Based on two dimensions of entrepreneurs characteristics and market environment

Abstract

With the world economy and technology progress, entrepreneurial activity plays a more and more important role in the economic growth, science and technology progress and international competitiveness improve. Although entrepreneurial activities is increasing, it is little and little which really can identify and grasp the opportunity, and succeed in entrepreneurial and make the enterprise continue forever, because it mainly depends on entrepreneur's personal characteristics and market environment. Therefore, based on entrepreneur's characteristic dimension and market environment dimension, this paper constructs a entrepreneurial environment type matrix, and puts forward the corresponding strategies that how to identify opportunities under the different types of entrepreneurial environment.