Abstract
Traffic signs provide drivers with appropriate warnings and information and signal legal requirements and directions. The aim of this article is to research the frequency and duration of a driver’s gaze at traffic signs. The selected stretch of road in the Slovak Republic has been subjected to a high number of traffic accidents with the most common causes reported as incorrect driver behavior and distracted driving. Therefore, the study’s objective is to measure the time drivers spend looking at billboards. To achieve this outcome, the study uses eye tracking glasses, which are designed to record a person’s natural gaze behavior in real-time. Previous research has shown that the average time gazing at a billboard is 0.543 seconds. The article also contains a comparison of driver’s gaze at different traffic signs and billboards. The economic quantification of traffic accidents on the selected road is also included in the article.
Highlights
The essential element of the human-vehicle-environment is the human, most often as a driver
To be able to solve the objectives of this article, we used the following methods, techniques, and tools: The statistics for traffic accidents from the Traffic Inspectorate in Žilina; SensoMotoric Instruments (SMI) Eye Tracking Glasses to collect data on the drivers’ visual behavior in actual traffic conditions
The driver missed 28 traffic information signs, 23 traffic warning signs, and 12 traffic prohibition signs, and such misses could lead to traffic accidents in certain circumstances
Summary
The essential element of the human-vehicle-environment is the human, most often as a driver. Horizontal traffic signs are used to ensure traffic and road safety, regulate traffic, guide drivers and pedestrians using the roads, provide information regarding the roads, and specify restrictions and prohibitions (Kalasova, 2015). These markings consist of lane and shoulder lines, zebra lines on level crossing for the safety of pedestrians, text and symbols, ‘slow down’ warning lines, and speed bumps (or speed breakers). Vertical traffic signs are applied to specify rules that drivers and pedestrians who use the road must adhere to and that are used for routing and information purposes. Vertical traffic signs consist of traffic warnings signs, traffic information signs, and traffic regulatory signs (Johansson, 1966)
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