Abstract
Customer relationship management (CRM) focuses on the customer and also aims to reestablish the organizational structure, optimize the business procedure as well as carry out the research upon the customer so as to enhance the customer satisfaction degree and improve the efficiency and profit of the enterprise. The technology of data mining has provided the powerful technical support for the CRM. This paper will make an analysis on the thinking of CRM, the procedure of data mining as well as the application of data mining to the CRM.
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