Abstract
The U.S. is the earliest initiator of Customer Relationship Management (CRM). In 1990s, it was introduced into China. The differences of economic background, technical resources, academic traditions, resources and methods result in different approaches to the CRM both at home and abroad. In this paper, a comprehensive discussion about the study on CRM background, theoretical foundation, the integration of CRM and the corporate culture in home and broard was conducted, and the research problem in our country was pointed out. At last, this study will provide some helps and suggestions to the research of CRM in CHINA.
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