The Research of Café Shop Management and Corporate Identity System

Abstract

At present in the numerous dining commercial space, the cafe shop up the main terminal to have the small space, in the market condition, although the cafe shop everywhere stands in great numbers, but must manage a cafe actually, besides has the specialty, sometimes actually with cafe overall image related, its image including visual plan and space design and so on. In fact, whether can the cafe continue maintains transport business is nearly the establishment in consumer's appraisal fit and unfit quality, but builds these feeling experience to carry looked that the cafe internal and external's recognition system plan and the atmosphere design, how to establish the unique style to attract the consumer. This article mainly divides into five units to discuss the related the history of cafe shop, the functionality, transport business pattern and the existence meaning and so on, simultaneously and by case study way analysis related cafe recognition system's shape, color and spatial atmosphere design content and so on. First, the foreword to show this article the motive and the goal. Second, the literature discussion proposed that reported with the cafe shop related literature, for example: From cafe shop related dissemination history discussion. The senate, the cafe shop history and the functionality are mainly make the narration in view of the cafe origin and the cafe shop functionality. Fourth, the case study proposed that two different typical cafe shops make the case analysis. The five, the conclusion are state according to above propose the summary.