The reputation of feminism and ‘celebrity feminists’

Abstract

This paper will address the current reputation of feminism and explore whether the stereotypes and stigma associated with a feminist identity influences the number of public figures, or ‘celebrities,’ willing to take a stand and participate in the feminist movement. Further, the paper will aim to find out how public sentiment towards feminist celebrities is shaped and the public relations best practices that these celebrity feminists can implement to enhance their reputation and avoid alienating some audiences due to their activism. Upon reviewing existing literature on the topic, it is evident that although a large portion of the American population does not identify as a feminist in the absence of a clear definition, more and more celebrities are aligning themselves with the feminist cause. While some have faced public backlash, others have successfully gained public trust. Common themes that emerge are being authentic, being consistent and backing up statements with concrete action that benefits the feminist cause. Public figures risk their reputation if they come across as inauthentic, misinformed, unprepared or if a comment or action from their past contradicts their current stance. One-on-one interviews conducted with five prominent publicists in the entertainment industry reveal that identifying as feminists helps the reputation of public figures if they truly believe in the cause and actively participate in the movement. Despite the possibility of backlash, feminist celebrities gain respect in the long run if they are authentic and transparent in their activism. A ‘best practices guide’ will be developed by drawing insights from the interview responses of the publicists. A handbook of key public relations strategies that the feminist movement can use to improve its reputation will also be developed.