Abstract

In the wake of the recent nationwide service outage of Kakao, this article questions the cost that the Korean public may have to bear when private platform monopolies imbue all facets of public lives. Using cultural political economy as both a theoretical framework and a mode of inquiry, it seeks to unravel the ways in which platform monopolies are legitimized and defended by a mix of institutional, regulatory, and discursive forces. Findings reveal that Kakao’s proprietary digital platforms and their services are not only justified by dominant political–economic forces, but also discursively appropriated by themselves and the government for the purposes of driving innovation, elevating national competitiveness, and promoting economic growth, yet at the expense of public scrutiny and accountability. The article concludes by briefly evaluating the implications that these unwelcoming trends have for the Korean public.

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