Abstract
In the current 4.0 Industrial Revolution era, Government Public Relations-GPR is required to be able to adapt to the development of advanced technologies such as Artificial Intelligent-AI, Robotic, Drone and Big Data Analytics. It is a challenge for the GPR of the Republic of Indonesia in improving public information services to be quicker and precise through online media. This article aims to identify the GPR communication strategy of the Ministry of Communication and Information Technology in the era of the Industrial Revolution 4.0. This study uses a qualitative approach with Focus Group Discussions (FGD) as the data collection method. The categorisation of the FGD data results was carried out to describe the existing conditions and expected conditions of the GPR in Industrial Revolution era 4.0. The matrix frame is carried out to identify the GPR communication strategy. The result of this study indicates that the Ministry of Communication and Informatics of the Republic of Indonesia needs to be equipped with AI and Big Data Analytics in implementing communication systems automatically. It was found that there are two communication strategies which can be used by the GPR of Ministry of Communication and Informatics in the Industrial Revolution 4.0 era, namely content automation and digital story telling. In addition, it also needs to be supported by experts in the fields of Public Relations, Data Analyst and Data Learning. The ability of public relations equipped with skills in advanced technology such as AI can support the implementation of communication strategies. Keywords: GPR, 4.0, artificial intelligent, big data analytics, communication strategy
Highlights
At present, we are in the Industrial Revolution 4.0 era
The existence of advanced technologies such as Artificial intelligent technology (AI) and big data has an impact on the government public relations (GPR) communication strategy in the era of the Industrial Revolution 4.0
The use of AI and big data in content automation is needed by the GPR of Ministry of Communication and Informatics to be responsive to various existing negative content
Summary
We are in the Industrial Revolution 4.0 era. Advanced technology exists to simplify the product production process, and the presence of robotics technology is predicted to replace the role of humans. The existence of advanced technologies such as AI, Robotic, Drone and Big Data Analytics is a challenge for the GPR of the Ministry of Communication and Informatics Republic of Indonesia in improving public information services to be quicker and precise through online media. Approximately 64.8 percent of Indonesia's population have the opportunity to access public policy information through online media. This is in line with the Presidential Instruction No 9 of 2015 concerning Management of Public Communications which aims to absorb public aspirations and accelerate information concerning government policies and programmes. Various methods of disseminating public policy information are carried out by the Ministry of Communication and Informatics, both offline and online. For online, the strengthening of publications through social media is carried out by the Ministry of Communication and Informatics by utilising cyber army in ministries or institutions and endorsers
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