Abstract
Film is a complex social, psychological, and aesthetic phenomenon that reflects and shapes reality through stories and audio-visual media. Its presence in human life is more important than other media, as it can influence or shape viewers with the content of the message. This descriptive qualitative research involved collecting and analyzing non-numerical data (e.g., text, video, or audio) from Raya and the Last Dragon film scripts, articles, and scientific journals. The data was collected through content analysis methods, which included the reduction of data, display, and drawing conclusions. Based on the findings, eight representations of the moral message in Raya and the Last Dragon were identified: Friendship, Cultural Diversity, Trust, Courage, Honesty, Tolerance, Companionship, and Being Generous.
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