The Remote Self-Confrontation Interview Method: Gaining Insights into Users’ Perceptions of Digital Media Content from a Distance

Abstract

For researchers interested in studying users’ perceptions and immediate reactions to digital media content—even from a distance—this article introduces the remote self-confrontation interview method. This adapted version of the self-confrontation interview method uses videoconferencing software and combines four interrelated steps: First, participants are observed scrolling through/using a stimulus, which allows the assessment of attention, emotional reactions, and the intensity of participants’ engagement. Second, self-confrontation interviews are conducted, discussing and re-evaluating participants’ observed behavior. Third, further research aims are addressed in semi-structured interviews, and fourth, in problem-focused tasks. Weighting up advantages and challenges for participants and researchers, we discuss the method as an effective and broadly applicable approach to examine digital media users’ perceptions and evaluations.