Abstract
The gold tablets from Pyrgi, studied many times for linguistic and philological reasons, constitute a clear example of religio-social ideology at work. They deploy their themes (the goddess, the ruler, the sanctuary) in a way that helps create the symbolical universe of the readers, in whose world it is inscribed that these things are part of a greater, orderly whole. The texts are here analysed from the points of view of ideology, power and religious tendency, as parts of the system of religious symbolism that they seek to legitimize. Rhetorical points are also touched upon, as well as the fundamental question of the implied readership of the texts.
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