Abstract
On short video platforms, individuals can not only passively browse videos but also actively engage in behaviors such as liking and commenting on videos. However, the mechanisms by how active and passive usage of short videos affect subjective well-being remains unclear. Thus, this study aims to explore these mechanisms through path analysis and network analysis. We employed the Short Video Usage Questionnaire, Subjective Well-Being Scale, and Interaction Anxiety Scale to survey 1086 participants. The results indicated (1) the active usage positively predicted life satisfaction and positive affect, while passive usage failed to predict any of them. (2) Social anxiety mediated the relationship between short video usage and subjective well-being. Active usage enhanced life satisfaction and positive affect by alleviating social anxiety, while reducing negative affect by decreasing social anxiety. At the same time, passive usage reduced life satisfaction and positive affect by exacerbating social anxiety while increasing negative affect by intensifying social anxiety. (3) Network analysis revealed that “live interaction” behavior was a core activity for alleviating social anxiety and enhancing subjective well-being. The findings highlight the significant role of short video usage in subjective well-being and provide empirical evidence to guide users in the rational and positive usage of short video platforms.
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