The relationship study among Customer Awareness of Skin Care Products & Supplementary Foods Supplier’s Services Quality, Corporate Image, Products Attributes and Consumer Lifestyle has Effects to Customer Loyalty

Abstract

The research target on residents, those stay at Johor Malaysia. Including Batu Pahat county, Kluang county, Pontian county, Kota Tinggi county and Johor Bahru county. We had done the survey and collected questionnaire form total 230 sets. Total 184 sets are effective. Our research focus on how Service Quality, Consumer lifestyle, Corporate Image, Products Attributes effects toward Customer Loyalty. No matter is Skin Care Products or Supplement Foods, customers have no big difference for the Consumer Lifestyle, Corporate Image, Products Attributes and Products’ Risks Significant & Positive Effects toward customer loyalty. We realize that, regarding Skin Care Products, customers more concern about Tangible Factors (showcase decoration, ingredients detailedly stated) and Empathy Factors (showcase location, ease of car park). However, regarding Supplement Foods, we realize customers more concern Tangible Factors & Reliability Factors (food safety, manufacturing procedures). Hence, we can conclude that Malaysia consumers concern about Tangible Factors for both Skin Care Products & Supplement Foods. The differences among Skin Care Products and Supplement Foods are: consumers more concern about Emphaty Factors of Skin Care Products; and more concern about Reliability Factors of Supplement Foods.