Abstract
The present study measures the impact of organizational ambidexterity on organization virtuousness in the context of the car manufacturing industries in India. 363 employers' representatives were selected from automotive manufacturing car units across India to gain an understanding of their perspectives on handling organizational ambidexterity and virtuousness for new diploma/degree/postgraduate employees. The purposive sampling technique was used. Data were collected using the survey questionnaire method. The collected data were analyzed using structural equation modeling. Organizational ambidexterity has a significant effect on organizational virtuousness, according to the study's results. Exploration orientation and exploitation orientation are two sub-constructs of organizational ambidexterity. Exploratory orientation has shown a dominant significant impact on organizational virtuousness than the exploitation orientation.
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