Abstract
There are many variables that influence alumni giving at colleges and universities. A growing body of research is revealing new knowledge about factors related to individual donors, fund-raising practices, and the external environment. However, relatively little attention has been given to basic institutional characteristics that may impact alumni giving. This study asks the question, “What institutional characteristics, not directly related to fund-raising practices, predict higher giving participation rates (GPR) among alumni?” Using secondary analysis of data compiled by US News and World Report (USNWR), this study examines characteristics of private master's level universities ranked in the top two tiers of USNWR's 2002 edition of America'ps Best Colleges. This study finds sufficient explanatory power in some basic institutional variables to merit their consideration in comparisons of fund raising between institutions.
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