Abstract
The importance of fostering creativity in higher education has grown increasingly recognized. In this information age, universities have acknowledged the advantages of creativity for both individuals and societies. This study established a model to use Structural Equation Modeling (SEM) to analyse the relationship between creativity domains and personality traits based on the psychometric method and expanding on the creativity domains theory and the traits theory. The measurement model survives the validity and reliability test. The structural model has shown acceptable goodness of fit tests. The instruments were administered to 415 Malaysian undergraduate students. The study concludes that personality traits have a significant relationship with creativity domains and can theoretically enrich the current research of creativity assessment in higher education. This is an essential skill for students to develop, with implications both for their personal futures and for society as a whole.
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