Abstract
This study examined how clothing choices are influenced by personal identity. The purpose of this study was to find out relationship of clothing with personal identity among different clothing style personalities. A convenience sample of 300 employed women from Govt., semi Govt., and private colleges, schools, offices and hospitals was selected for the study. In the first phase, women of six clothing style personalities were selected by a questionnaire based on six different choices of clothes and accessories. In the second phase, they were investigated for finding the relationship between their clothing choices and personal identity. A self constructed questionnaire was used for this purpose. Classic, Dramatic, and Natural Style Personalities scored higher on the scale than Romantic, Ingénue, and Gamin Style Personalities. To test the hypothesis, t-test was used that showed significance between Classic Style, Dramatic Style, and Natural Style Personalities (group-I) and Romantic Style, Ingénue Style and Gamin Style Personalities (group-II). It was found by this study that our clothing choices are directly related to personality traits. The study will help people to get information about clothing concept; how clothing will be related to personality impressions and judgments.
Highlights
Clothes are one of the basic human needs which completed a human being (Mulaudzi, 2005)
A self devised questionnaire consisting of twentyone questions was administered to study the impact of clothing in upholding personal identity among different Clothing Style Personalities
Statistical analysis of the data showed that 68.3% of the respondents select their clothing according to their personality while 31.7% of the respondents had low score on the Personal Identity and Clothing Questionnaire (PICQ)
Summary
Clothes are one of the basic human needs which completed a human being (Mulaudzi, 2005). According to Damhorst (1992), patterns of everyday life are reflected in dress. They mould their personalities according to their habit of following others. Some people create new styles that are followed by others. They have creative personalities and are called innovators and trend setters. Clothing says almost all about the wearer It gives a picture of one’s personality. Dress and appearance allow others to derive various cues about the wearer including personal information.
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