Abstract
Despite travel information search behaviour being a long standing issue in both practice and research, variables that relate to the use of different travel information sources by travellers is yet to be tested and confirmed in different contexts. This study aimed at testing the variation in the use of the different sources of travel information with demographics and tripographics by focusing on tourists visiting Tanzania. Data were collected using a self-administered questionnaire with 625 valid cases obtained that were subjected to a series of one sample t-tests, repeated measure ANOVA, and one-way ANOVA. The results indicate the presence of significant variations in the use of different sources of travel information with gender, education, planning horizon, extent of decision made prior to traveling, and travel arrangements. The results offer practical implication to travel marketers and policy makers in the use of different demographic and tripographics variables in order to effectively market their travel products.
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