Abstract
Increased consumption of added sugars in the US diet has led to calls for renewed public nutrition efforts including more detailed nutrition labels. This study models the effectiveness of the current nutrition label as a means of reducing the proportion of calories from added sugars in diets among respondents to the 1994–96 Continuing Survey of Food Intakes by Individuals. Results show a significant relationship between frequent use of sugar information on the label and reduced added sugar density, suggesting that labeling is effective as a means of assisting consumers to moderate sugar consumption. However, as it is not possible to discount that individuals who wish to moderate or limit their intake are more likely to read labels, the study cannot show whether or not reducing intakes of products likely to contain added sugars precedes reliance on food labels for that purpose.
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