Abstract
NBA the National Basketball Association founded in 1946 is one of the most historical leagues and also the most popular one in the recent world. Every day there are millions of people old and young, tall and short, watching the NBA games. The Los Angeles Lakers, founded in 1974, the most famous team in the NBA have run into some trouble, they are losing fans due to their unbeatable performance. The purpose of this study was to find ways to solve the trouble of the Lakers, improve the basketball team, boost the number of fans and get money back. This paper also used qualitative analysis and SWOT analysis listing the aspects that affect the fandom base and how to comfort the unpleasant fans. The research also concluded several methods for the manager of the Lakers to choose from. Thus, the desire of the fans and the advantage and disadvantage of the Lakers team is also discussed in the paper.
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