Abstract

Solving the problems of modern education, in particular higher education institutions, optimization of the educational process involves taking into account various factors - political, economic, legislative, social, etc. Along with this, a special place is occupied by socio-psychological factors associated with taking into account the individual psychological characteristics of people and the patterns of communication in social groups. They are especially significant in the management activities of the education manager. It is, first of all, about the development of those socio-psychological characteristics of an education manager that can ensure the effective implementation of all of his managerial functions. To date, the optimization of management activities should be considered as one of the main factors in improving modern education. As a rule, in order for an educational institution to achieve its goals, its tasks must be coordinated. In this regard, management activity is a very important and complex process for higher education institutions.

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