Abstract

Competition in various companies encourages practitioners, entrepreneurs and academics to examine the dynamic of business strategy. The spirited study of this business strategy was driven by its forceful environment. Dynamic moving environments require each company to be adaptive as quickly as possible. This adaptation encourages the company to have a certain advantage in facing competition. The winners of the market make the company can demonstrate a fast, flexible response, effective coordination and understanding of internal and external competencies. Similarly, in the manufacturing industry, the dynamic lifestyle of consumers encourages the company to adapt to creating its own excellence. The purpose of this article propose a research framework of the relationship between strategic agility and resource base view to the firm performance of manufacturing industry.

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