Abstract
This paper analyses the relationship between Stakeholders and Corporate Reputation in the Education Industry. Through the qualitative research methodology of surveys, responses from stakeholders of different levels in the education industry has been analysed. More specifically, the areas of corporate reputation analysed were stakeholders’ management, stakeholder communication, Integrating Stakeholder Management and Communication to become Stakeholder Engagement, corporate reputation, image and identity and reputation and trust. From the analysed survey, it was found that engagement through actions of the organisations towards its stakeholders creates value and trust as two-way symmetrical communication for greater decision making.
Highlights
What was your initial impression of the university? And how has this affected your current status as a student or employee at a higher education institution?" I'd like to attract attention to the keyword "First Impression" that I included in this inquiry
Why? Because the "first impression" we had when we first heard about Higher institution is Higher institution's Corporate Reputation, and it's something about which we, as stakeholders, may have differing viewpoints and perspectives
A student on scholarship may have a positive perception of a higher education institution's corporate reputation, but a student on the verge of failing may have a negative perception
Summary
What was your initial impression of the university? And how has this affected your current status as a student or employee at a higher education institution?" I'd like to attract attention to the keyword "First Impression" that I included in this inquiry. A student on scholarship may have a positive perception of a higher education institution's corporate reputation, but a student on the verge of failing may have a negative perception. I've sent out a series of anonymous interview requests to students, parents, lecturers, high-school teachers, colleagues in higher education, and ex-colleagues from a kindergarten where I used to work part-time for this research, and I'll relay their recorded thoughts and opinions on how this "first impression" of stakeholders truly determines corporate reputation. Secondary Stakeholders: Organizations or persons who are not involved in financial transactions but have a moral or ethical stake in the activities of the organisation. Secondary stakeholders, as well as primary stakeholders, have the power to influence public opinion (business reputation) in favour or against the company. Cold-lead students, for example, could tell their acquaintances about their unpleasant experience with Higher institution, hurting public opinion and, eventually, Higher institution's corporate brand
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
