Abstract

The present study aims at examining the relationship between Spiritual intelligence, Islamic work ethic, and consumer ethnocentrism among the students of Payam-e-Noor University of Mashhad in Iran. The variables were measured by means of a questionnaire. Sampling was done in simple random method with 296 questionnaires. The results of data analysis by structural equations modeling (SME) show that Spiritual intelligence can both directly and indirectly anticipate consumer ethnocentrism via Islamic work ethic. The result shows that Spiritual intelligence and Islamic work ethic (as two internal factors) enjoy behavioural indices (external) in buying and consuming national goods among the society of young Muslim Iranian students and it can provide good guidelines for the academic and government macro policy makers in cultural and economic fields.

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