Abstract
It is widely acknowledged, that the consequences of the coronavirus crisis have increased the impact of the concept of sustainable development on the world economy. Statistical indicators evidence this. Among other things, an obvious trend in global stock markets is the shift in the focus of institutional and individual investors from profit-oriented investment in favor of socially responsible one. Demand for all “green” products stock market is constantly growing, ahead of the proposal. This, in turn, leads to an increase in the market value of the company. It is evident that compliance with the ESG criteria creates value. The paper analyzes the influence of conscious consumption trends on the stock market. The presence of the relationship between ESG factors and the market value of the company has been substantiated. On the example of a portfolio of “green” bonds demonstrates the effect of “green halo.” The main scientific problems in the area under study and the direction of further research are formulated. The potential of deliberate investment to create additional value for Russian enterprises has been determined.
Highlights
It is extremely crucial that in the modern concept of economic growth, the main role is assigned to an increase in the output of industrial products with a high level of added value
The aim of the study is to determine the role of ESG factors in the development of the market value of the enterprise, as well as identifying the prospects of "green" economy for Russian enterprises
Based on the results of the study, the following conclusions were made: the trend of conscious consumption has an increasing impact on the economy, which must be taken into account in order to maintain the competitiveness of Russian enterprises
Summary
It is extremely crucial that in the modern concept of economic growth, the main role is assigned to an increase in the output of industrial products with a high level of added value. The concept of sustainable development as one of the main components of the overall strategy of economic development emerged back in 1972 at the UN conference in Stockholm. The idea of conscious consumption, being an integral part of the sustainable development concept, has recently taken hold of the masses.
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