Abstract
In the age of digitalization, social media has played a significant role in quickly spreading the news about current affairs. From December 2019 to now, coronavirus disease 2019 (COVID-19), with its several mutated shapes, has more transmissible potential catastrophe and has become a severe phenomenon issue worldwide. The international spread of the epidemic has created fear among people, especially employees working physically in different organizations. The present research aimed to measure the impact of social media on its users in the China. The social media users more often were influenced by shocking news instructively and destructively. The research analysis was based on service sector employees and data collected from 630 respondents via a structured questionnaire. This research was confirmed the negative impact of fear on social media on the performance of employees. This research was also confirmed the moderation impact of the COVID-19 vaccine on the relationship between social media fear and employee performance. This research recommends that the China Censor Board checked the news and its validity to reduce the fear of COVID-19 among employees. This research will become a roadmap for organizations and media controllers to understand the impact of social media during an intense situation. The telecommunication sector will reduce psychological disease and enhance the work capability of employees by controlling unnecessary and unapproved material about sensitive issues.
Highlights
The recent study initiatives, emphases of China media, and self-reporting social media are increasing fear and melancholy due to the outbreak of novel coronavirus disease 2019 (COVID19) worldwide
The results revealed a negative relationship between social media fear and employee performance (β = − 0.023, p < 0.00) which gives positive support for H1 of our study
We used a large sample of social media users; we tested the theory that employees who are more sensitive to emotion contagion would experience more anguish and display symptoms during the COVID-19 pandemic in China
Summary
The recent study initiatives, emphases of China media, and self-reporting social media are increasing fear and melancholy due to the outbreak of novel coronavirus disease 2019 (COVID19) worldwide. According to Kufel (2020), the role of social media on COVID-19 coverage is pretty unacceptable while talking about electronic media, such as television, that shows news about COVID-19. News coverage and transmissions are Social Media Digitalization and COVID-19’s Fear without solid proof from medical professionals. Everyone has become an expert about COVID-19, only to comment on their public posts instead of using this media platform to help miserable people. Many social media users used this platform only to spread fake news about COVID-19. The media is spreading fear and stress instead of encouraging (Sarfraz et al, 2018; Rehman et al, 2021)
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