Abstract
Throughout the world, the tourism industry is developing at an astonishing rate and contributing to the economy. Since the past decade, it has been continuously evolving by diversifying itself. Within the tourism sector, religious tourism is considered a vital aspect where tourists are motivated due to religious aspects. Considering this aspect, Jordan must be analyzed for its business activities since religious tourism contributes significantly to the economy. Within the current research, the association amongst religious tourism and the perception of the Christian visitor towards the Holy Site of Mount Nebo would be analyzed. The empirical research would be carried out using the Likert Scales which is part of the survey method. The data gathered would be helpful in extracting information regarding the association of religious tourism at the Holy Site of Mount Nebo and the perception of Christian visitors. The dimensions used to measure the perception of the visitors are accessibility; security and safety; hospitality and local people; social life at the holy site area and; prices. According to the results, the perception of Christian visitors towards the five dimensions was significant. Within a statistical sense, these dimensions and religious tourism maintain a positive relationship. Keywords: Jordan, Religious tourism, Mount Nebo, Visitor’s Perception, Holy Land, Christians tourists JEL Classifications: Z32, Z31, Z33, Z39, N95, Z12 DOI: https://doi.org/10.32479/irmm.9321
Highlights
Religious tourism is significantly motivated by religious an aspect which is why it is considered a special tourism form and is one of the most ancient kinds (Fatima et al, 2016)
The second section includes questions related to five dimensions namely: accessibility, security and safety, hospitality and local people, social life and prices) in the holy site based on a 5-point Likert rating scale
Demographic Factors The general distribution of gender in the sample was 57.3% males and (42%) females, while those who are 31-50 years old were the majority with a 71.4% of the whole survey, this contrast with past researches that indicated the old ages more concerned in religious tourism (Table 2)
Summary
Religious tourism is significantly motivated by religious an aspect which is why it is considered a special tourism form and is one of the most ancient kinds (Fatima et al, 2016). As part of religious tourism, travelers visit holy places and perform their religious practices. The pilgrims are from all over the world which is why the holy sites are developed based on universal requirements (Ibrahim et al, 2020). Buddhism, Hinduism, Islam, and Christianity are the most noticeable world religions which is why their tourism areas are of much importance. The pilgrims have their own level of significance for their specific religious sites (Fatima et al, 2016). Nearly 200 million pilgrims are traveling where Christians are 150 million and approximately million comprise Muslims, Jews, Buddhists and Hindus (Ibrahim et al, 2020)
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