Abstract
High-quality working environment is known as a basic prerequisite of empowering human resources required organizational system. Understanding the quality of their working as employees of an organization of the working group, in terms of its importance in the operation have been considered. On the other hand productivity in employees' personnel will be a major factor in the success of the organization. If the correlation between quality of work life and the relationship with the customer and ultimately productivity be clear, managers can improve the quality of workplace productivity by providing staff. The population consisted of managers of state banks constitute the province that consists of 100 employees. The sampling method based on random sampling of the population is mentioned. Therefore, this study is performed to investigate the relationship between these two variables together. The overall result is that the quality of work life better, as well as customer relationship management in state banks to be studied further. DOI: 10.5901/mjss.2016.v7n51p174
Highlights
One of the important issues in human resources, which has attracted the attention of researchers and writers, is the quality of work life (Andrade, 2003)
The results suggested that the quality of work life of employees with customer relationship management is a significant correlation Maragheh city state bank, which achieved a significance level (Sig = 0.000) less than R alpha (Į = 0.05) is, so the overall result is that the quality of work life better, customer relationship management as well as stateowned banks to be studied further
The overall result is that the quality of work life is better, as customer relationship management in state-owned banks to be studied further
Summary
One of the important issues in human resources, which has attracted the attention of researchers and writers, is the quality of work life (Andrade, 2003). The environment is constantly changing and the manager is a key element in guiding this situation, with a little care on the various companies realize the great managers make a big difference Effective leaders are those who earn results in a certain time frame to be effective for the company and their work (Robbins, 95, 1374). Banks have traditionally placed a high value on customer relationships with both commercial and retail customers This results from the fact that consumer loyalty to a bank or other financial institutions, historically evolved out of personal relationships with local financiers (Thomas & Sullivan, 2005). For marketers to alter perceptions and create consumer preference, banks need to evaluate their customer management strategy so as to be capable of delivering consistent and cost-effective customer service, customer-aligned products and services, and enhance customer loyalty and long-term value. The ability to maximize customer loyalty through close, positive and durable relationships are critical to retail banks’ ability to grow their businesses
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