The Relationship between Product Life Cycles and Sales Personals' Job Stress

Abstract

In the modern world, there are so many different products in this rapidly changing era, and also a need to promote the sales personals ability to sell products. That is why many people in the workplace are experiencing more pressure from their jobs. While sales personals are selling products, the life cycles of the products they are tasked with selling will also increase the pressure they experience. In previous research, we explored job stress and product life cycles; however, it seems that there is no existing research on the link between product life cycles and sales personals. Currently, job stress is not only a proper noun but also exists in work environments. Therefore, this research wants to clarify the relationship between product life cycles and the job stress of sales personals. We investigated this relationship by distributing paper and Internet questionnaires. Our targets focused on SME sales personals. We distributed a total of 400 paper and Internet questionnaires, but only 313 were returned. The research will be hypothesized to use the single factor analysis of variance (One-Way ANOVA), followed by Post Hoc Multiple Comparisons, two sample tests, and validation. During the research, the results showed that when a product produces little to no job stress, the product life cycle was relatively low. When a product has a life cycle that is divided into the introduction stage and the mature stage, the accompanying job stress is higher than that found in the growth and decline stages. The results will lead to recommended management practices and recommendations for future research.