Abstract
Significant research has been conducted on the influence of entrepreneurial intention on entrepreneurial education and entrepreneurship practice. Similarly, this study aims to explore how creativity plays a mediating role in the influence of personality traits on entrepreneurial intention. As many as 674 valid questionnaires were collected from college students in China, allowing the relationship between personality traits, creativity, and entrepreneurial intention to be analyzed in detail. The following results are found through a series of explorations. First, neuroticism in personality traits has a significant negative impact on entrepreneurial intention, while conscientiousness, openness, and extraversion have a significant positive impact. Second, neuroticism has a significant negative impact on creativity, while conscientiousness, openness, and extraversion have a significant positive impact. Third, creativity has a significant positive impact on entrepreneurial intention, it has a partial mediating role between neuroticism, conscientiousness, extraversion, and entrepreneurial intention along with a complete mediating role between openness and entrepreneurial intention. The research results further provide a reference value for the improvement and optimization of entrepreneurial practice.
Highlights
The term entrepreneurial intention refers to the belief that an individual plans to start a new company in the future (Thompson, 2009), which exerts a significant predictive effect on entrepreneurial behavior (Boubker et al, 2021; Elnadi and Gheith, 2021)
Descriptive statistics suggest that college students’ personality traits, creativity, and entrepreneurial intention are all at the upper-middle level
The results show that Z = 23.317, p < 0.001, indicating that creativity plays a mediating role between personality traits and entrepreneurial intention
Summary
Entrepreneurship has a significant impact on a country or region’s economic, political, and social environment (Montiel and Clark, 2018). Entrepreneurship is a process that goes from idea to practice and from intention to implementation. A significantly positive correlation exists between entrepreneurial intention and entrepreneurial behavior (Kong et al, 2020). College students are often considered to be the potential targets of entrepreneurship. It is necessary to improve their entrepreneurial intention (Veciana et al, 2005). The term entrepreneurial intention refers to the belief that an individual plans to start a new company in the future (Thompson, 2009), which exerts a significant predictive effect on entrepreneurial behavior (Boubker et al, 2021; Elnadi and Gheith, 2021)
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