The Relationship between Online Selling Through Social Media and Impulse Purchases among Young Professionals

Abstract

The goal of this study is to see if there is a link between online selling via social media and impulse purchases. The steps in the methodology are as follows: Quantitative research, particularly descriptive research, is used to design research that tries to characterize the existing state of variables. With a total of 387 Young Professional respondents from Angeles City, Pampanga, the researchers also gave self-made questionnaires and utilized a Likert scale as the foundation for responding to the survey. To correlate the link between social commerce and impulsive purchase decisions, the facts were studied using statistical analysis using mean rating and Pearson r correlation. It was discovered that the Young Professional's impulse purchase choice and social commerce (hedonic and social) had a substantial association. The researchers suggested that social commerce be more trustworthy to earn trust and credibility, that sales promotions be established to enhance customer retention, and that outstanding customer service is provided to offer customers a more pleasant experience and add value. The findings point to the necessity for more investigation into other elements that influence social commerce.