THE RELATIONSHIP BETWEEN NATIONAL CULTURE AND INNOVATIVE ENTREPRENEURIAL ORIENTATION: AN ANALYSIS FOR THE SOUTHEAST EUROPEAN COUNTRIES

Abstract

This paper aims to examine the relationship between entrepreneurial attitudes of national culture and innovative entrepreneurial orientation (IEO). The empirical research employs multiple linear regression models, utilizing data obtained from the Global Entrepreneurship Monitor. For the purpose of empirical research, we selected samples of early-stage entrepreneurs incorporated in Bosnia & Herzegovina, Bulgaria, Croatia, Greece, and Slovenia. The main findings highlight a significant relationship between national cultural dimensions and innovation, while absorbing the knowledge value and information through media resources equally positively related to IEO, as well as the presence of high status disparity negatively related to IEO. The results can be explained by the specific entrepreneurial context of the SEE region. We also point out recommendations for future research.