Abstract
National Culture, in the sense of the shared traditions and representations of a society, has a profound effect on the design, adoption and the use of Information Technologies in each society. E-Adoption refers to the adoption of Information Technology and internet. Using Hofstede theory as the primary theoretical framework, through a review of existing studies, the current study attempted to explore the potential impact of differences in national culture on IT implementation and adoption. Based on these studies, national culture has a major effect on e-adoption; it could be as a restraining or driving force. Given the fact that the concept of culture is not static and will change over the time, this study illustrated that by renewing Hofstede’s cultural dimensions, a newer attitude towards Iranian culture and its relevance with e-adoption could be achieved. In addition, the findings show that Iranian society is clustered in sense of some cultural indexes and concerning merely the average of every index, is not sufficient. Rather, it is necessary for an IT planner to provide a thorough plan which could cover each cluster of the society. To achieve this fact, we provide some propositions for e-adoption based on previous studies in other countries, to cover all of various clusters in each cultural index.
Highlights
Understanding individual acceptance of IT and especially its usage is an important issue [1,2]
There are few researchers that tested the impact of cultural factors on the behavior of IT usage in Iran. Given this gap in the literature the present research aims at testing the cultural Dimensions of Iranian people which is based on Hofstede national cultural dimensions, and anticipate the behavior of Iranian people in the adoption and use of IT, which is influenced by their national culture
Providing some empirical and theoretical studies to illustrate the relationship between national culture and ICT adoption and implementation, we intend to illustrate the importance of renewing Hofstede’s cultural dimensions to obtain a reasonable comparison with other countries
Summary
Understanding individual acceptance of IT and especially its usage is an important issue [1,2]. We intend to shed light on this research by comparing with some other countries which have been involved in researching this area before To achieve these goals, by explaining Hofstede’s cultural dimensions, some aspects of Iranian culture in Hofstede’s survey and other studies, are mentioned. We use Values Survey Module (VSM ), as recommended by Hofstede [3] for crosscultural survey studies and distributed it among two sample societies to renew dimensions and analyze our findings based on current situation of Iran. This analysis has a subtle difference from previous ones; we believe that Hofstede method overlooks the dis tribution of scores, and just emphasizes on their means. We provide some suggestions to achieve a more appropriate plan for eadoption in Iran
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